Career Highlights

Customer Experience & Engagement

Customer Experience & Engagement
Visual Merchandising & Display

Visual Merchandising & Display
Community-Building Events

Community-Building Events

Testimonials

  • Regina has been a valued partner for over 10 years. Her deep understanding of retail, coupled with her ability to visually tell stories and effectively communicate with customers, sets her apart. She handles customer inquiries with ease and considers both the customer's and our perspective. Regina is passionate about our products and skillfully translates our seasonal themes into captivating stories, both in-person and on social media. I wholeheartedly recommend Regina as a partner for any brand.

    Hailey Gerrits, founder, designer and maker of Hailey Gerrits Jewellery

  • I've known you during your time as entrepreneur and shopkeeper in two Cabbagetown locations. As a customer I am not a casual shopper, but often come in with a specific need or request. I know when I enter your shop, I will find the gift I need. You read me, in a way, to find out how I like to find what I am looking for. Am I in a hurry? Do I want to browse quietly, or do I need ideas? Everyone differs in their momentary needs, and you make sure they find the kind of help they need, leaving them with a good feeling. It's a refined hospitality. You welcome customers in and make sure their needs are being met the best way for that individual, with a smile. The more I got to know you, the more I wanted to stop and chat.

    Jeffrey Douglas, principal designer, award-winning interior designer, sole owner of Douglas Design Studio

  • I had a wonderful book event at Labour of Love. Regina did such a great job of setting things up and getting the word out so that everyone had such a happy, successful day of shopping, snacking and chatting. We also sold a ton of books! Regina makes it so that her shop is a true gathering spot for the community: No small feat in the retail landscape.

    Amy Rosen, freelance writer and cookbook author, founder of Rosen’s Cinnamon Buns

  • Our experience as partners was always positive, rooted in trust, and shaped by honest feedback and support. We admire your talent for visual merchandising and artistic ways to showcase the product, highlighting the uniqueness across all the brands you curate. Being at Labour of Love always felt like being part of a community because your customers were treated as dear friends; people who you truly cared for, and who inspired you to continually evolve as a business. Your interaction with clients and with us vendors was always graceful and meaningful. We understand the value of that now that we have our own space and know it takes hard work and dedication. You created a unique and elevated retail experience with activations and out-of-the-box initiatives that stood out from the crowd. We thank you again for having us be a part of your journey and for your trust and support over the years. We can't wait to see you flourish in this new venture. We wish you the best of luck and we look forward to staying in touch.

    Dean Davidson, founder and creative director of Dean Davidson Design

  • I feel incredibly fortunate to have been mentored by Regina during my business journey - especially in the retail space. She is truly one of the best at what she does. Her expertise in customer relations is unparalleled. She understands how to build genuine, lasting connections with customers, and has taught me the importance of personalized, thoughtful service. Her gift for storytelling has inspired me to not only sell products but to share the story behind each piece, creating deeper engagement with my own customers and creating lasting relationships. Her eye for detail and creativity transforms any space into an inviting, cohesive experience that draws people in. I've learned how to create a customer experience; through a very involved, hands-on approach - tailored to my customer. I wouldn’t be where I am today without her guidance, and I’m endlessly grateful for everything she has taught me.

    Jo Steward, founder, designer, patternmaker of Cedar & Vine

  • Regina Sheung is a force of nature. She has an extraordinary ability to speak to anyone and everyone she encounters and turn it into something fun (and sometimes amazing). She is a community builder, and a connector of dots and humans. She is intensely loyal, and because of that, she commands loyalty from those around her. When Regina gives, she gives 110%. None of this is an overnight success. She has spent 30 years honing her craft as a retailer, a merchandiser, building relationships, both in her community and in her business practice. When you need something done, and done with quality and finesse, Regina Sheung is definitely the right choice.

    Lori Ryerson, fine art photographer

Let’s work together

As a seasoned retailer and cultural curator, I've seen the retail landscape from both sides of the counter.  As a consultant I'll shoot straight with you about what your brand needs to succeed.

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