Regina Sheung, a visionary in crafting impactful customer experiences and building vibrant communities, passionately advocates for genuine human connection.
Her deep understanding of customer service began early, working as a busgirl in her grandparents' Hong Kong restaurant in the 1970s. This foundational experience was further refined through her roles with iconic international brands like Emporio Armani and Issey Miyake.
In the early 1990s, Regina brought a fresh perspective to Toronto's retail landscape, leading the North American flagship opening of Storm of London. Her entrepreneurial spirit then led her to create two beloved spaces: Propaganda (2000-2012) and Labour of Love (2010-2024). Through these ventures, Regina consistently transformed traditional shops into dynamic community hubs - serving as testing grounds for innovative ideas, hosting engaging workshops, cooking demonstrations, pop-ups, and performances that went far beyond conventional retail.
With a deep passion for design, playful aesthetics, and fostering memorable interactions, Regina's insights and unique approach have attracted positive attention. She has been featured in publications such as the National Post, Toronto Star, and CBC, as well as with organizations like Young Women In Business. Her distinctive aesthetic also earned her a nomination for The Globe and Mail's Canada's Best Dressed in 2019.
Now, Regina shares decades of wisdom from cultivating positive customer experiences and building thriving community spaces.
